The Best of 2025
A curated roundup of standout products from Black-owned brands in 2025, hand-selected for their quality, performance and value. From innovative home essentials to standout wellness, beauty, tech and lifestyle picks, these are the products we loved most this year — tested, researched and chosen to help our community purchase with purpose.
Our Top Featured Picks
True Laundry
Ali B. Muhammad
Owner
A company is only as good as the promises it keeps. We promise the quality of our products will always exceed the value. We promise to be committed to our community. It is the mission of True Products to build a company that will become an institution that will provide opportunity and benefits for generations to come. We promise to combine aggressive strategic marketing with quality products and services at competitive prices to provide the best value for consumers. We will not conduct business in a way that will break the peace or corrupt the land.
Brother Vellies
Aurora James
Owner
Brother Vellies was founded in 2013 with the goal of keeping traditional African design practices, and techniques alive while also creating and sustaining artisanal jobs. Now handmade artisanally across the globe, Brother Vellies creates luxury accessories that celebrate cultural histories and timeless design.
Herbin Co. Custom Hats & Leather Bags
Herb Rhedrick III
Owner
Herbin Co. is a high Fashion house by a collective of urban creatives. We craft unique statement pieces to celebrate the prestige of our art and experiences to give that feeling of pride back to our "Herbin" community,
Trending Now
Langston Gold Sunglasses
A timeless blend of sophistication and performance, the Langston sunglasses are designed for those who appreciate style with purpose. Lens: CR39 polarized lenses, expertly crafted to reduce glare and shield your eyes from harmful UV rays. Frame: Lightweight, durable stainless steel, hand-assembled for a refined finish. Fit: Medium to large...
Arc Sofa
Reminiscent of the smooth curves of mid-century sculpture like the works of Jean Arp, our Arc Series achieves a compact yet compelling silhouette. Available in a wide range of length variants, the collection is designed to suit any space, no matter how large or small. The Arc's petite frames are covered in a single material, providing sleek lines without the weight of visible hardware. The series also boasts a perfectly pitched and padded tight back, allowing us to save on space without sacrificing comfort. Arc seating is ideal for a living room, an intimate pied-a-terre, or a polished reception area.
“Be The Light” Sauvignon Blanc
This award–winning Be The Light Sauvignon Blanc is a delectable delight, bursting with juicy tropical fruit flavors and a refreshing acidity. Its delicate notes of passionfruit and honeydew melon make for an unforgettable glass of wine. Enjoy this crisp and vibrant white wine for any occasion.
Leopard Sock
You will take a walk on your wild side when you pull on a pair of Leopard socks. Featuring a bold pattern of red and black, this in-season animalist makeover of a classic style is perfect for all kinds of adventures.
COLORSPLURGE™ Eyeshadow Stick
Say goodbye to smudges and creases — with our eyeshadow stick that's waterproof, crease-proof and transfer-proof. Choose your vibe from four lit shades: Electric Indigo, a bold blue; Emerald Essence, a sparkling green; Golden Glow, a sunny marigold yellow and Violet Chic, a berry hue with an earthy twist.
VERY BERRY LEMONADE
It’s all about the berries, baby! Blackberry, raspberry, and blueberry, oh my! This blend of superfruits, including the immunity boost from elderberries, makes the perfect combination of a lemonade that tastes good and does good. A light and refreshing celebration of tastebuds.
Comforter Set with Matching Shams-Solid color
CLEAN DESIGN HOME lofty down alternative comforter set is 100% Cotton Percale and comes with both the comforter and matching shams. A premium set that delivers both comfort and elegance. Made from 100% cotton percale, this luxurious comforter offers a cozy sleeping experience while adding a touch of sophistication to your bedroom. Complete with matching shams, it's the perfect ensemble for any modern home. Two color options.
Scotch Porter Beard Balm
The Scotch Porter Conditioning Beard Balm for men is an effective leave-in moisturizer offers intense hydration, and conditions to care for your beard. The balm is smooth and more effective than beard gel, beard cream, beard butter or beard pomade. Our beard balm can easily tame and style your beard, promotes healthy facial hair growth, and keeps your beard shiny, soft and frizz-free. The Scotch Porter Conditioning Beard Balm is gentle on the skin and does not cause dryness, irritation or stubble on the skin due to natural ingredients including biotin liposome, water-soluble B complex vitamin, marshmallow root, and willow bark extract. These natural and clean ingredients help your facial hair looking shiny, soft and frizz-free without causing the typical greasy build-ups like other heavy beard balms. Our beard balm is cruelty-free, and free of harmful ingredients.
Sunday Brunch - Champagne and Citrus - Soy Wax Scented Candle
Meet our superstar candle 'Sunday Brunch' which represents our beginning and effortlessly brings you back to your favorite Sundays filled with sparkling crystal flutes of Mimosa. Our top choice candle represents both our premiere and flagship favorite as well as a citrus burst which enhances the luxury of your favorite Sunday brunch beverage. Fragrance Notes: Top Notes: Champagne, Grapefruit, Lemon Verbena Middle Notes: Mandarin, Mimosa, Green Floral, Coconut Bottom Notes: Amber, Benzoin The invigorating aroma of citrus fills the air which recalls those joyful times spent enjoying a Mimosa's refreshing tang. The 'Sunday Brunch' candle transcends its basic function to create a sensory experience that leads to both conversation and sales. Drink-flavored candles dominate market sales while 'Sunday Brunch' stands out by captivating consumers with its irresistible appeal.
Most Innovative
Faces Earrings with Red Garnet in 14K Gold
A trendy earring with a story to tell. Coin style Pendant Earring
You Know You Are African When... Card Game
The game of African stereotypes and reactions. How many times have you been asked if you speak African? How many times have you rolled your eyes when the insect in the "feed children in Africa" commercial appears? Or when a friend who has never left the continent has a British accent? What is the first thing that you think of when you hear these words: African parents, African nurses, a black cat, Nigeria, South Africa, Kenya, Egypt? We all use stereotypes, even without knowing it. This is a really fun game on the stories and experiences of Africans on the continent and in the diaspora. In the box: 50 Question cards, 270 Answer cards and a game guide.
GET TOGETHER 2 XL: Bluetooth® Speaker
The head member of the Get Together family, the Get Together 2 XL Bluetooth Speaker takes your sound session to the highest level in more ways than one. Delivering exceptional audio clarity and unmatched sound for a levelled-up listening experience, this speaker is bigger and better than ever. With 20-hour playtime, quick-charge technology and an optional multi-pair mode, this innovative Marley must-have promises non-stop sound – either on its own or paired with other Get Together 2 XL speakers. Dust-proof and water-resistant, the Get Together 2 XL makes for a party-ready plus one for the big events that demand big, bold beats. True to its roots, this speaker was crafted with natural bamboo and upcycled fabric made from plastic bottles to give new life to old materials.
HONEY BARBEQUE TWISTS
We’re bringing a new twist to the snack game! The irresistible Pipcorn crunch meets the classic flavor, Honey BBQ, for a uniquely satisfying, omg-I-finished-the-bag snacking experience. Our all-new Twists are made with sustainability in mind by using upcycled Heirloom corn flour to create a flavor-packed shape that’s light, airy, and oh-so-crispy! You might even forget that Twists are better for you, too!
Bali Breeze
Is a light & refreshing blend of coconut, lychee and lemongrass, Bali Breeze is inspired by the serene beauty and exotic tropical flavors of the island of Bali. Perfect as is, on the rocks, with a splash of soda or in a cocktail.
Leather Strap Blue S2 Men's Watch
Now you can have the eye-catching appeal of the Blue S2 your way. No matter how you prefer your watch band, we have taken steps to ensure that you can get the Blue S2 on your wrist as soon as possible. Everyone wants to make a statement - now you can make it the way you like. 40mm Dial 20mm Black Leather Strap 1 size fits most Waterproof up to 30 meters Quartz Movement
Sustainable Choices
Wildflower Honey with Raspberry
RASPBERRIES are a delightful addition to our Wildflower Honey. Raspberries are a good source of Vitamin A, Vitamin C, Calcium, and a very good source of Dietary Fiber. It's been proven that increasing consumption of plant foods like raspberries decreases the risk of obesity, diabetes, heart disease, and overall mortality while promoting a healthy complexion, increased energy, and overall lower weight.
Citron and Mandarin 3-Wick Soy Candle (16oz)
Citron and Mandarin is a bold refreshing, clean citrusy scent that will invigorate your senses and create a delightful atmosphere. The moment you light the candle, an immediate burst of zesty citron fills the air, instantly refreshing and energizing the room. It exudes a bright and cheerful aroma that uplifts the mood and creates a sense of warmth and happiness.
Organic Chamomile and Ginger Natural Body Wash
Indulge in the calming embrace of nature with our Organic Chamomile & Ginger Natural Body Wash. Crafted with gentle, plant-based ingredients, this luxurious formula cleanses and nourishes your skin while delivering a spa-like experience.
Latex-Free Blending Sponge
No more cakey foundation use this beauty blender for a natural, airbrush finish. Use wet or dry, this latex-free makeup blender sponge applies an even, flawless face. Foundation, concealer, setting powder, blush, bronzer goes on beautifully. Great for prepping the skin with moisturizers, primer, and BB creams.
5 Flavor Sampler Pack, Granola Snack
Love all of our flavors? The sampler pack includes 1-2.0 oz bag of each flavor: Original, Oatmeal Raisin, Cranberry Orange, Lemon Bar, and Caribbean Delight.
Kid's Tooth Powder
2 oz or 4 oz | Activated Kid's Tooth Powder – we have developed an all natural toothpaste alternative that doubles as an effective oral deodorizer that focuses on not masking oral odor, but rather absorbing odor-causing bacteria that reside in your mouth. Our natural toothpaste powder will also assist in whitening your child's teeth over a period of time, by removing plaque and stubborn stains. Pair this kid's natural toothpaste with Garner's Garden Antibacterial Kids Mouthwash for the most effective results.
4Pack Bamboo Toothbrush
4Pack Bamboo Toothbrush. Elevate your brushing routine with our biodegradable toothbrushes made from bamboo, a renewable resource. Join the movement for a cleaner environment without compromising on dental care. A pack of 4 bamboo toothbrushes will last you a full year! These Eco-Friendly toothbrushes are wave shaped, soft and BPA Free bristles. Soft bristles help protect the gums and enamel. The handle is ergonomically designed to fit well in your hand and is 100% biodegradable.
Vanilla Cream Collagen Boost
New look, same award-winning formula! Our natural collagen production decreases over time. Give yours a boost with this plant-based blend for plump skin and long + strong hair and nails. A vanilla-coconut creamer for your coffee, tea, or smoothies.
SOFT KISSES NOURISHING LIPSTICK
Our Soft Kisses Nourishing Lipstick is the perfect combination of both color and moisture. Each tube is developed with hydrating Mango Seed Butter to keep your lips kissably smooth. This formula glides on with sheer to medium buildable coverage for a creamy satin finish.
Black Women–Founded
Black Girl Sunscreen SPF 30
Sunscreen made by women of color for people of color, because we get sunburned too. We have created a sunscreen for every day use, filled with key ingredients, that will protect your skin from the sun and doubles as a moisturizing lotion. Black Girl Sunscreen dries completely clear so it’s perfect to use before any outdoor activity or even under your favorite makeup products.
JAS - The Transformative Swimsuit
Introducing the Jas Swimsuit, the quintessential bikini that's set to become as indispensable as your favorite pair of jeans. It's not just swimwear; it's a statement of style and versatility that caters to your every beachwear whim. Features: Customizable Halter Top: Tailor your tan lines with the adjustable halter top that ties at the neck and back, ensuring a perfect fit for all body types. Reversible Design: A fashion-forward reversible design offers two dynamic looks in one. Flaunt the bold monochrome print or switch to a solid hue for a classic, understated appearance. Adjustable Scrunch Bottoms: The innovative scrunch bottoms allow for customizable coverage. Tighten or loosen the ties for a cheeky look or more modest coverage, depending on your mood. Multiple Style Options: With the versatility to be worn in multiple ways, this bikini ensures a fresh look for each outing. From a cross-front look to a bandeau style, the possibilities are endless. Quality Fabric: Crafted with premium, swim-friendly fabric that resists fading and maintains shape, ensuring that your swimsuit stays looking new, longer. The Jas Swimsuit is more than just a bikini - it's a transformative piece that evolves with your style, ensuring you'll never tire of wearing it. Get ready to make a splash and express your unique style with the bikini that adapts to you.
Sweet Potato Pie - Hat
Embrace warmth and tradition with the Sweet Potato Pie hat. Crafted from premium furfelt, it features a creamy velvet “whipped cream” touch atop a rich velvet band, complemented by a toasted “crust” brim that nods to its dessert inspiration. This limited edition captures both luxury and nostalgia, available in only limited stock. Own a taste of elegance before it’s gone.
Apple Pie Pancake Mix
Apple pie pancakes or waffles is the perfect for a unique and flavorful breakfast! These light & fluffy pancakes are infused with apple pie seasoning, so you know the flavor is on point! They'll leave your taste buds pleasantly satisfied and craving more! And, they're vegan! They're so flavorful, you won't even need syrup!
Wairu Top - Colors Available
Elevate your resort style with our stunning ruffled crop top, featuring elasticized shoulders and waist, for a comfortable and flattering fit. Handcrafted in our small atelier in Dakar, Senegal, this top is perfect for sunny getaways and beachside adventures, adding a touch of elegance to your vacation wardrobe. Complete the look with our matching Hana Pants for effortless coordination.
EARTH & OCEAN ACCESSORIES SET
Give lift and volume to your curls; wear an impromptu updo, and check out your look from every angle. Made from recycled acetate with logo engraved, this set has a glossy finish that's beautiful on your vanity and convenient on the go. Includes claw, puff pick and mirror Dimension: Claw: 4" x 1.5", Pick: 5.75"x2.875", Mirror: 4"x2.75'
OATMEAL PEANUT BUTTER CHOCOLATE CHIP COOKIES, 4OZ
Get ready for a flavor explosion with our Oatmeal Peanut Butter Chocolate Chip Cookies! Combining the creamy goodness of peanut butter, the wholesome heartiness of oats, and the indulgent sweetness of chocolate chips, these cookies are a taste sensation like no other. Each bite is a harmonious blend of nostalgia and innovation, offering a delicious twist on a classic favorite. Whether you're craving a sweet pick-me-up or a trip down memory lane, these cookies are sure to satisfy. Perfect for snacking!
melonberry™ frizz fighting smoothing gel +vitamin C
not your average gel—our melonberry™ frizz-fighting smoothing gel + vitamin c is designed to enhance curl definition, boost shine, and improve hair elasticity, all while remaining featherlight. this innovative formula provides long-lasting moisture retention without stiffness or crunch, allowing curls to move naturally while maintaining a smooth, frizz-free finish.
Strength Hair Oil
Introducing Donna's Recipe Strength Hair Oil. This incredible product is carefully crafted with a blend of 18 all-natural oils and powders, specifically formulated to stimulate hair follicles.
Must-Have Essentials
I AM HER Eau De Parfum
Flirty and alluring, this best-seller draws you in with fresh baked red velvet, juicy pear nectar, and a pop of tart raspberry. It’s the kind of scent that turns heads, lingers longer, and says you’re THAT girl without a saying word.
Natural Whipped Shea Butter - Designer Inspired Fragrances
You can’t beat luxurious whipped shea butter when it comes to looking after your skin. Shea butter the perfect indulgence. It offers superior moisturizing power that will counteract the damage of daily life and delay the signs of aging. Completely natural, shea butter is mother nature’s gift for healthy skin and hair. Loaded with natural vitamins and antioxidants, our whipped shea butter is easily absorbed. You’ll love how it nourishes dry skin and offers healing properties to treat a wide range of skin conditions. Here at Perfume Chick, our experts have harnessed the powers of shea butter. We have combined our skill with perfumes to bring you over one hundred different fragrances of lavish moisturizers, cleansers, and hair products.
Wesley Boots - Men's
The Wesley boot is a force to be reckoned with. It is our Military Brogue style boot that sports an all box calf upper and Goodyear welt construction. The Wesley is a classic that stands the test of time. It features a beautiful brogue pattern. This boot is rugged enough for battle yet stylish enough for an upscale outing. The versatility of the Mandeaux Wesley boot is the exact reason it's an essential pair for of footwear for any man's closet.
Gold Sika Set
Product Features * The Sika set is made of 18/10 Stainless steel * The Sika set a 10 piece set which include a saucepan 20cm and 4 casseroles (28cm, 26cm, 24cm, and 16cm) and 5 glass lids. * The 28cm casserole can hold 8.0L, the 26cm hold 6.0L, the 24cm holds 5.0L, the 20cm sauce pan holds 3.0L and the 16cm casserole holds 1.5L of water. * The Sika set’s interior helps prevent foods from sticking and will not react with foods * It has great heat conductivity so you only need a little bit of heat to cook all your special meals. * The stay-cool handles are cast from solid stainless steel and designed for your ergonomic comfort so you can touch the handles while you cook without worrying about being burned. * The Sika set’s satin finished, so all you need to do is polish it with your favourite stainless steel cleaner or with vinegar or lemon and it will always look new and will last you for a long time.
COME CLEAN SHAMPOO
NEW & IMPROVED Formula with Phytic Acid - a natural chealating agent that removes hard water minerals such as calcium & magnesium. An all natural replacement for EDTA derived from soy & corn, it wlll soften hard water, rinse cleaner and prevent hard water buildup on your hair.
All Day, EveryDay Barbecue Sauce
Every grill master’s got their go to – now you got yours. A sauce so good, you’ll even be lickin’ other people’s fingers. Get right with the one that hits right. A bright and savory tomato base with just the right touch of spice. Add in that smoky and fruity scent and you got a sauce you’ll never put down.
Ivory Linen Sheet Set
The Ivory Linen Sheet Set is made in the USA, specifically handcrafted in Westchester County, New York. This ensures a high level of quality and craftsmanship in each set. Linoto uses non-toxic, biodegradable laundry soap for cleaning, ensuring that the sheets are eco-friendly.
Hair & Scalp Oil
So let’s get to the root of things. Your popping curls need a healthy base. Pardon My Fro™ just solved that with our hair growth oil. Nurture your scalp with this blend of almond, avocado and jojoba oil. Perfect for braids, twists, or any style, it soothes the scalp, thickens thinning hair, and adds the perfect amount of shine with a fresh citrus scent.
Coco-For-Garlic
Try this exotic coconut garlic sauce on just about anything to add a bounty of flavor with a unique roasted garlic aroma and all the goodness of Virgin Coconut. Use Coco-For-Garlic before sautéing or braising to marinate poultry, meats, fish or tofu, to spice up stews or soups.
