Ita Tote


Camping & Outdoors
For the adventures at seas, sand, and surf. Inspired by Ghana’s traditional Ewe kente, our soft yet durable beach towel is crafted with 100% premium cotton, woven for maximum absorbency and quick drying.
Ita Leisure is based in Brooklyn, New York.

Jade Akintola
Business Owner
As the first Black-owned and woman-owned outdoor furniture and goods brand, we were founded on a simple truth: leisure is for everyone. We believe in the natural world’s ability to restore and enrich us — and realize that for marginalized people, it’s also a potent reprieve from the prejudices of the modern world. So we connect people more deeply to the outdoors through inclusive products and experiences that reestablish our connection to nature — starting with those who have the most to gain. The old stereotypes don’t work here. We outside.