Shampoo - Sweet Potato Pie Extra Creamy


Personal Care
Indulge in our non-flaking, non-sticky Whipped Vanilla Cream Curl Enhancing Gel that effortlessly smooths the hair's surface while delivering long-lasting definition and luxurious, natural shine that lasts for days.
Donna’s Recipe is based in Los Angeles, California.

Gina Woods
One of the Business Owners
Donna's Recipe was co-founded by Tabitha Brown and Gina Woods. Together, they embarked on a mission to provide exclusively vegan, clean ingredients in their products—ones that not only deliver results but also become eagerly anticipated staples in your hair care routine. The entire line is crafted with nutrient-rich, clean, vegan ingredients, ensuring a consistent and satisfying hair care journey. Discover Donna's Recipe at DonnasRecipe.com, as well as at every Ulta Beauty store nationwide and select Target locations. In April 2023, Ulta Beauty recognized Donna's Recipe as the Black-Owned Brand of the Year. Donna's Recipe as received Allure's Best of Beauty Award for their innovative Sweet Potato Pie Hair Cream.
Co-owned by Tabitha Brown