Michael Lavelle

Now recognized as the youngest Black-owned wine company owners, Michael Lavelle started through passionate curiosity about wine and its rich history and recognized a glaring void in fresh, culturally relevant wine craftsmanship offered and marketed towards millennials and minority audiences. They took creative license to develop a disruptive brand fused with art, education, and most importantly, unmatched wine experiences as illustrated through the Iris Collection — affordable, well-balanced, everyday California wines — currently home to the Iris Rosé and Iris Zinfandel.

Follow Us