Black-owned Goods & Products
Full-Time Brightening Concealer
The wait is over! Mented's Full-Time Brightening Concealer is a full-coverage, lightweight concealer that won't clock out. Available in 8 flexible shades, this triple threat product brightens under eyes, conceals blemishes, and can also be used as a contour.
TOTAL COVERAGE™ Face+ Body Concealer
Specially developed by a dermatologist. Infused with skin-protecting minerals to keep your skin nourished, this smudge-resistant, matte formula stays put for hours of natural-looking coverage.
Cookie Jar Vegan Eyelash Collection
We asked you and you told us that you'd do 'Anything for the Cookies' so they're here to serve you! Beat and leave no crumbs with our Cookie Jar lashes! Check out Model Nadirah Ali in the styles below.
Strength Hair Oil
Introducing Donna's Recipe Strength Hair Oil. This incredible product is carefully crafted with a blend of 18 all-natural oils and powders, specifically formulated to stimulate hair follicles.
Brighten & Glow Peach & Papaya Everything Oil – Body Oil
Our lightweight Peach & Papaya Everything Oil is deeply moisturizing to keep your skin soft and supple. Peach and Papaya extracts both contain naturally occurring antioxidants and enzymes that provide multiple skin benefits.
JUST A TINT 3-IN-1 TINTED SKIN MOISTURIZER
Protect, hydrate and perfect in one simple step! This 3-in-1 tinted skin moisturizer with SPF hydrates like a moisturizer, and perfects with a hint of color.
COME CLEAN SHAMPOO
NEW & IMPROVED Formula with Phytic Acid - a natural chealating agent that removes hard water minerals such as calcium & magnesium. An all natural replacement for EDTA derived from soy & corn, it wlll soften hard water, rinse cleaner and prevent hard water buildup on your hair.
COLORSPLURGE™ Blush Sticks
Our blush features a true cream-to-powder finish that glides on like a dream for an eye catching look. Choose from three fab shades: Bella Rose, a flirtatious dusty pink, BLEAUX, a vibrant bright orange and Fine O'Clock, a luscious berry crush. Perfect for creating buildable and blendable looks that pop!
Butter Cream Daily Moisturizer
Enriched with shea butter, cocoa butter, and Vitamin E, tgin Butter Cream Daily Moisturizer will give your strands the moisture they need and crave for soft, shiny, manageable hair. Great for your daughter's hair.
True Color Skin Perfecting Stick Foundation with SPF 15
Roll it up, swipe and go! It’s giving a complexion booster your skin never knew it needed! These long-wear, full coverage sticks do everything from color correcting, sculpting, to SPF protection and more.
Rosemary Oil Strengthening Hair & Scalp Cleanser
Strengthening hair and scalp cleanser crafted to gently remove product build-up and restore essential moisture with lemon peel and rosemary. Our Rosemary Collection is made with pure rosemary oil, peppermint, amla, apigenin, shikakai, and biotin. Blended into our scalp cleanser, it can improve hair strength for all textures to give you a healthy boost and unstoppable shine.
NONSTOP LIQUID MATTE LIPSTICK
We have a matte to match all your moods. Shop our best selling lip category, with over 5,000 five-star reviews and the #1 red matte, Bawse Lady. This non-stop liquid matte goes on like a gloss, dries down matte, and last all day.